Primland is a luxurious back-to-nature escape unfolding across the highlands of Virginia in all their smoke-hued grandeur, the Blue Ridge Mountains are a natural paradise of forest-cloaked peaks and sun-dappled valleys. At the heart of this pristine wilderness, Primland Resort awaits on its own 12,000-acre mountain estate. From the regal Lodge with its skirt of emerald fairways to its romantic log cabins and treehouses perched above the Dan River Gorge, winding trails lead to myriad fresh discoveries. Wander the banks of streams alive with trout and chance upon a deer, silhouetted in a backlit glade. Experience the rush of mountain biking balanced with the rejuvenation of the Auberge Spa. Gaze at primeval views and star-filled skies from an on-property observatory, basking in the serenity of nature. At Primland Resort every moment is one to savor.
Primland, a part of the Auberge Resorts Collection, provides the ideal environment for a peaceful and secluded private gathering. We have beautiful mountain top views with a relaxing atmosphere, suiting the lodging needs of both individuals and corporate groups. We feature two large facilities; the Stables Saloon Restaurant, accomodating up to 100 people, is available for large groups and banquets; the Busted Rock House accommodates up to 50 and sleeps twelve. Both are located convenient to the Blue Ridge Parkway. Our private restaurants can prepare breakfast, lunch and dinner, buffet style or to the customer's order.
Recent News Release (May 2021): Auberge resorts Collection has added Primland to it's portfolio of award-winning hotels, resorts and residences as of June 1st.
"We are incredibly honored that the Primat family has chosen Auberge to be the stewards of Primland, one of the most spectacular resorts in the country," said Dan Friedkin, owner and chairman, Auberge Resorts Collection. "It is an absolute privilege to bring our brand to this unparalleled experience in the Blue Ridge Mountain of Virginia."
Primland, Auberge Resorts Collection was initially purchased by late French industrialist, Mr. Didier Primat, in 1977 as an outdoor activity retreat for his family. In the early 2000s, Mr. Primat decided to expand the land's capabilities and construct the resort and golf course in an eco-conscious and thoughtful manner. Primland, Auberge Resorts Collection is rooted in a love of the land, which is expressed in the resort's extensive efforts to minimie the impact on nature while enjoying its beauty.
"Auberge Resorts Collection has mastered a crafted approach to unique and personal service," sad Harold Primat, president of Primland." "We are excited to partner with the award-winning brand to realize our family's vision to create one of the top-end mountain resorts in the U.S. and share the Primland experience with guests from around the world."
Primland, Auberge Resorts Collection features 62 rooms, including standalone cottages, cabins and treehouses. At the center of the property -- which was recently voted "Best Resort in the U.S. South," in Conde Nast Traveler's Readers' Choice Awards 2020 - sits the Lodge, featuring a soaring great hall with twin fireplaces, a full-service spa, fitness center, indoor swimming pool, private theatre, game room and one of the largest telescopes and observatories in the Eastern U.S. The resort's exceptional culinary program boasts three regional cuisine restaurants, a two-story wine cellar and private dining experiences for intimate gatherings and celebrations.
Accommodations boast beautiful mountain settings with amenities such as in-room fireplaces, private balconies with undisturbed views and deep soaking tubs. the main Lodge features nin Mountain Rooms and sixteen Blue Ridge Suites. the Lodge's most exclusive suite is the Pinnacle Suite, a two-story 1,800 square foot glass walled aerie located in the observatory tower, providing stunning views of the stars and vistas. (Press Release in The Enterprise May 26, 2021)
More Photos (click to enlarge):
The Lodge
Golf Course
Swimming Pool
Mountain Top Cabins
Horseback Riding
Sunset
Spa
· Area Attractions
· Fishing
· Golf Courses
· Horse Back Riding
