The ‘Virginia is for Lovers’ slogan has been ‘nominated’ for one of ‘America’s Most Beloved’ slogans of all time, in a league with ‘It’s in the game’, ‘got milk?’ and ‘just do it’.

The ‘Virginia is for Lovers’ slogan has been ‘nominated’ for one of ‘America’s Most Beloved’ slogans of all time, in a league with ‘It’s in the game’, ‘got milk?’ and ‘just do it’. Please take a moment to read the press release from Virginia Tourism Corp. and then visit the Advertising Age website to vote. Should we win the designation, it should surely help VTC’s marketing efforts. The Virginia Chamber of Commerce counts the Tourism Committee as one of its most active. Last year, the Chamber and it’s Tourism Committee was successful in helping to secure an increase of $2.5 Million in funding for VTC for FY 2010. According to independent research of 2007 data, each $1 that VTC spends on tourism marketing returns $2.12 to localities in the form of tax revenues. This doesn’t include other forms of economic impact such as jobs or travel-related expenditures. To see the impact their efforts made in your community, go to the following link and plug in your county, city or area. The report will provide information on travel expenditures, payroll, and various tax receipts: http://virginiascan.yesvirginia.org/localspending/ If you have any questions about the Tourism Committee or Tourism issues, please let me know. Best Regards, Dennis P. Flannery, CMP Director of Sales and Membership Development Virginia Chamber of Commerce Office 804-237-1454 Cell 804-241-5490 Fax 804-783-6112 8/28/09